Privacy Policy

1. Who we are

This website is operated by Peters Industry Training & Consulting LLC, doing business as PITCO Engineering ("PITCO", "we", "us", or "our"), an industrial automation engineering firm organized under the laws of the State of West Virginia, United States, with a mailing address in Dayton, Tennessee. For privacy matters, PITCO is the controller of the personal information described in this policy. Our contact details are in the Contact us section.

2. Scope of this policy

This policy applies to personal information we collect through quiz.pitcoengineering.com and related quiz pages, through the forms and communications on the site, and when you otherwise interact with us in connection with the website. It does not cover personal information governed by a separate agreement (for example, a signed engagement or services contract), or third-party websites we link to.

3. Information we collect

Information you give us

When you submit an assessment registration or email us, we collect the information you provide. For the AI self-check, this includes your name, work email, company, role, annual revenue range, industry, operating location, quiz answers and any optional message you enter.

Information collected automatically

When you use the site, we and our analytics and advertising providers automatically collect technical and usage data such as your IP address, device and browser type, pages viewed, referring URLs, and interactions with the site. This is collected through cookies and similar technologies (see Cookies & tracking).

When analytics is enabled, PITCO also measures quiz progress, broad device and traffic-source categories, landing-page click positions and scroll depth, and registration error categories. A random identifier in this tab's session storage groups these events into a visit; it expires after 30 minutes of inactivity. These measurements do not record form contents, selected answers, keystrokes, page recordings, or raw IP addresses. Our server uses a short-lived keyed IP hash to limit automated requests.

We may compare landing-page versions. Your browser can store a version label so return visits see the same copy; this label contains no unique visitor identifier. With analytics enabled, version labels accompany quiz-usage measurements. With marketing enabled, the version may also accompany a report registration in HubSpot. Clearing browser storage resets the version assignment.

Information from third parties

We may receive limited information from our service providers (for example, our CRM and advertising partners) that helps us measure campaigns and understand how visitors find and use the site.

4. How we use information

AI starting-point self-check

The self-check calculates your suggested starting point in your browser. Before showing your free report, we collect your answers, business information and contact details through PITCO's server and HubSpot form. We use these to provide the report and may contact you about your AI needs. Registration does not request an engineering consultation or subscribe you to a newsletter. Our server temporarily keeps registration data while confirming delivery to HubSpot.

When marketing tracking is enabled, we include campaign tags from your quiz link with your HubSpot registration. These identify the traffic source, campaign and ad that brought you to the quiz. We hold the tags in memory during the quiz and do not create a separate tracking cookie for them. Opting out does not affect your access to the report.

When advertising tracking is enabled, we measure page visits, when the quiz becomes ready to use, quiz starts, reaching registration and accepted report registrations. The Pixel and Conversions API can send Meta these events with permitted advertising identifiers, browser information and IP address for matching and measurement. An advertising click identifier from the quiz link may also be used. Accepted report registrations can include a hashed email address. Earlier journey events contain no email or form information. Browser and server copies share an event identifier to prevent duplicate counting. We do not include your quiz answers, company information or written explanation in these Meta event payloads. Advertising choices do not affect access to the report or registration form. Unsent journey events may be held privately for up to 24 hours for delivery retries; their matching information is removed after delivery, cancellation or expiry. Minimal delivery and duplicate-check records are retained for up to seven days. When this page detects a saved advertising opt-out or Global Privacy Control, it requests cancellation of unsent journey events. This cannot recall events already sent to Meta.

We use personal information to:

• respond to your inquiries and provide the information or services you request;
• operate, maintain, secure, and improve the website;
• measure and understand the performance of our content and marketing campaigns;
• communicate with you about our services where you have asked us to or where we are otherwise permitted to;
• comply with our legal obligations and enforce our Terms of Service.

We use this information for our own internal business purposes. We do not sell personal information, and we do not share it for cross-context behavioral advertising in exchange for money.

5. Legal bases for processing (GDPR)

If you are in the European Economic Area or the United Kingdom, we rely on the following legal bases:

• Consent — for non-essential cookies and analytics/advertising technologies, and for optional marketing communications. You may withdraw consent at any time.
• Legitimate interests — to operate and secure the site, respond to inquiries, and understand site performance, balanced against your rights.
• Performance of a contract / steps prior to a contract — to handle your requests.
• Legal obligation — where processing is required to comply with applicable law.

6. Cookies & tracking technologies

We use cookies, pixels, and similar technologies that fall into a few categories:

• Strictly necessary — required for the site to function and to remember your cookie choices. These do not require consent.
• Analytics — we use Google Analytics to understand how visitors use the site so we can improve it.
• Marketing & forms — we use HubSpot to power the forms on this site and to manage the resulting contact records and communications.
• Advertising & measurement — we use the Meta (Facebook) Pixel and Conversions API, including server-side event sharing, to measure the effectiveness of our advertising. Where required, this is enabled only with your consent.

When advertising tracking is enabled, we initialize or reuse Meta's browser identifier cookie so browser and server events can be matched. A newly created cookie is set to expire after 90 days; your browser may limit that period. Saved advertising opt-outs and Global Privacy Control prevent this initialization.

For our local audience, analytics and advertising are enabled by default without a cookie popup. Previously saved opt-outs remain effective. Global Privacy Control disables marketing and advertising tracking and PITCO's private quiz-usage measurements. Google Analytics follows the saved analytics setting. The quiz and report remain available when tracking is disabled.

Meta and other advertising partners may collect or receive information from this website and elsewhere on the internet using pixels, cookies and similar technologies. They may use it to measure advertising and to target and deliver ads. To manage or opt out of interest-based advertising from participating companies, use the Digital Advertising Alliance's WebChoices tool or see YourAdChoices for additional browser and app controls. These services describe which companies and uses their controls cover; they do not switch off PITCO's own analytics.

The site retains an opt-in cookie interface for browsers identified in our stricter regional mode. Where that interface is available, its cookie preferences let you change those settings. You can also use browser privacy settings, enable Global Privacy Control, or contact us about your information.

7. How we share information

We share personal information only as described here:

• Service providers (processors) who act on our behalf and under contract — including HubSpot (CRM and forms), Google (analytics), Meta (advertising measurement), and our hosting and infrastructure providers.
• Legal and safety — when required to comply with law, respond to lawful requests, or protect our rights, users, or the public.
• Business transfers — in connection with a merger, acquisition, financing, or sale of assets, subject to this policy.

We do not sell your personal information for money, and we do not disclose it to third parties for their own independent marketing.

8. International data transfers

We are based in the United States, and our service providers may process information in the United States and other countries. Where we transfer personal information out of the EEA, the UK, or Canada, we rely on appropriate safeguards such as the European Commission's Standard Contractual Clauses (and the UK Addendum) or another lawful transfer mechanism.

9. Data retention

PITCO's detailed quiz-usage measurements are retained for up to 90 days and are visible only to authorized PITCO staff. Global Privacy Control, saved analytics opt-outs and any available cookie controls disable these measurements. This does not affect the quiz or access to your report.

We keep personal information only for as long as needed for the purposes described in this policy — for example, to respond to your inquiry, provide your report, meet our legal and accounting obligations, or resolve disputes — after which we delete or anonymize it.

10. Security

We use reasonable administrative, technical, and organizational measures designed to protect personal information. No method of transmission or storage is completely secure, however, so we cannot guarantee absolute security.

11. Your privacy rights

Depending on where you live, you may have some or all of the following rights over your personal information:

• to access the information we hold about you;
• to correct inaccurate information;
• to delete your information;
• to restrict or object to certain processing;
• to data portability;
• to withdraw consent where we rely on it; and
• to lodge a complaint with your local data protection authority (in the EEA/UK) or other regulator.

To exercise any of these rights, contact us using the details in the Contact us section. We will respond as required by applicable law and will not discriminate against you for exercising your rights. We may need to verify your identity first.

12. California privacy notice (CCPA/CPRA)

If you are a California resident, you have the right to know what personal information we collect and how we use and disclose it, to request deletion or correction of your information, and to be free from discrimination for exercising these rights.

We do not sell your personal information, and we do not "share" it for cross-context behavioral advertising in exchange for money. Some advertising and analytics technologies described in Cookies & tracking may be considered "sharing" under the CPRA; you can opt out of these at any time using the controls described in Cookies & tracking, including a recognized Global Privacy Control signal in your browser. To exercise your California rights, use the contact details below. You may use an authorized agent to submit a request.

13. Canada privacy notice (PIPEDA)

If you are in Canada, you may request access to the personal information we hold about you and ask us to correct it, and you may withdraw your consent to our use of it (subject to legal or contractual restrictions and reasonable notice). You may also direct a complaint to the Office of the Privacy Commissioner of Canada. Use the contact details below to reach us.

14. Children's privacy

Our website is intended for businesses and professionals and is not directed to children. We do not knowingly collect personal information from children. If you believe a child has provided us personal information, please contact us and we will delete it.

15. Changes to this policy

We may update this policy from time to time. When we do, we will revise the "Last updated" date above and, where appropriate, provide additional notice. Your continued use of the site after an update means you accept the revised policy.